Wispa Relaunch
In response to overwhelming demand, Cadbury announced its decision to relaunch the Wispa on a trial basis in October 2007. The results...
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NIKE 'Just Do It' Campaign
The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both...
SOSTAC Model
SOSTAC is a marketing model developed by PR Smith in the 1990s and later formalized in his 2004 book, Strategic Marketing Communications....
Difference between Traditional and Digital Marketing
Traditional Marketing channels include TV commercials, radio commercials, print ads, advertorials, outdoor advertising such as...
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