In response to overwhelming demand, Cadbury announced its decision to relaunch the Wispa on a trial basis in October 2007. The results were staggering: Cadbury sold an impressive 20 million bars in the first seven weeks of the trial, prompting the brand to make the trial a permanent relaunch in 2008.
Although the standard Wispa bar was back, the Wispa Gold, a fan favorite, still hadn’t been put back on shelves. Having successfully lobbied Cadbury for the return of the Wispa, fans set their sights on the Wispa Gold.
Cadbury was astounded by the tremendous amount of public support for the chocolate caramel version of the Wispa bar. “The outcry for Wispa Gold was tremendous,” Cadbury’s social media ma
Cadbury decided to capitalize on this public outcry and make use of the consumer demand. It not only decided to relaunch Wispa Gold in a show of support for the London 2012 Olympics, it also turned to social media to amp up consumer demand and build an enthusiastic following in preparation for the Wispa Gold relaunch. nager, Jerry Daykin, explained. “There was a huge demand from the public to bring it back on the market.”
The return of the Cadbury Wispa was a success and the social media campaign surrounding it can only be an example to us all!
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